Split Test Landing Pages

Start with a reason to test.

Split test landing pages.

First create a landing page you want to use as the default or control in your test. Hi shane great post. You can think about a b testing like gladiatorial combat. Can you guess which one performed better.

How to split test post click landing pages. Can you use thrive leads to a b split test landing pages that were created with thrive content builder. And if so can you set it up to also automatically pick the wining landing page variation. Having a sound landing page testing strategy will help you determine what s best for your landing page in a systematic way instead of just having random ideas applying changes to your landing page praying for success and leaving it until the next random idea hits you.

Using images on landing pages is a common best practice. Did google analytics data show that your visitors are only spending an average of 5 seconds on your page. The split test below shows one original landing page and its variation with the only difference being one has an image and one does not. Though you ll have at least two variants in your a b test you can conduct these experiments with as many pages as desired.

A split test compares two completely different versions of a landing page to determine which design aesthetic converts better. I m look for a way to split test landing pages but also automatically select the winning variation. From start to finish here are the steps you should take when conducting a split test. Or just decide on an existing landing page you want to test.

Variant is the term for any new versions of a landing page you include in your a b test. There s nothing wrong with split testing but don t get the two confused. As we mentioned before your reason for split testing should be data driven.